For decades if movie enthusiasts wanted to develop their own film they would need access to significant resources and possess strong technical abilities. However, recently home movie development has become a hobby that many novices with few resources are interested in exploring. Moviestorm is a UK based company founded by two entrepreneurs who envisioned ways to take video gaming technology and use it for other applications. Within a year, they came to realize that the development of home movies was an untapped mine of opportunities for this technology.
Many individuals have had the passion to develop their own movies but have been unable to do so because of limited resources. For a simple fee of $8 a month, Moviestorm has made it possible for these hobbyists to build their own videos without having to worry about investing in expensive equipment or spending hundreds of hours learning complicated techniques. This has allowed Moviestorm to reach audiences that traditional multimedia companies could not, particularly hobbyists in their teens to mid-twenties. In general, Moviestorm has been a success during the recession by reaching clients who could not otherwise afford the investment necessary to develop their own movies. A number of college students have begun using Moviestorm to develop applications so they can gain experience and build a portfolio in preparation for their careers.
Moviestorm clients come from many walks of life. Even though the application has been targeted towards students, many older users have used Moviestorm applications to achieve their lives' ambitions of learning to develop their own movies. The applications have also been used for other purposes as well. Many small businesses have started using Moviestorm to develop more cost-effective marketing campaigns.
Moviestorm products have been sold all over the world on a massive scale. Moviestorm founder Matt Kelland says that their goal is within the next 5-10 years to make developing movies be as easy as developing an image or website, rather than being a special experience. They are already well on their way to achieving this goal, as 100,000 kids with few technical skills have already used their products to develop their own movies. It is almost certain that more students, hobbyists and professionals of all ages will become fans of Moviestorm applications in the future because the subscription model the company has developed has made making movies an extremely affordable experience. The mission of Moviestorm is to make movie-making cheap, light and fun.
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