New Boyz: The WORLD allows fans to enter an authentic world entirely dedicated to the group.
Release Date: May 2, 2011New Boyz fans will be able to create an avatar reflecting the New Boyz style while personalizing it with virtual clothing and merchandise.New Boyz: The WORLD, the official online world for the hip hop duo that boasts one of the fastest growing online followings with two million Facebook fans, will mark the first musician-based massively-multiplayer online world ever launched. The WORLD allows fans to enter an authentic world entirely dedicated to the group. New Boyz fans will be able to create an avatar reflecting the New Boyz style while personalizing it with virtual clothing and merchandise.
"Our artists and bands have some of the most dedicated followers," said Andie Simon, Senior Vice President, Interactive Media, Warner Music Group. "With Funtactix's dynamic platform and game design expertise, we are excited to collaborate with them and offer our artists another way to reach their fans."
According to a recent study by Forbes, the global market for virtual goods in 2010 was estimated at $10 billion. According to Frank N. Magid Associates, online world game players boast the second-highest concentration of digital goods buyers.
In addition to the New Boyz's popularity on Facebook, the duo has a rapidly-growing Twitter following and has released a series of viral digital music videos that have received tens of millions of views.
"A stage appears to be surrounded by only three walls, but there's a fourth wall there you can't see – that's the one that separates the musician from the audience," said Sam Glassenberg, CEO of Funtactix. "Our partnership breaks down this 'fourth wall' and lets fans enter the worlds of Warner Music's broad roster of new stars and legendary artists so they can connect and interact with their favorite bands in an entirely new way."
At New Boyz: The WORLD, fans can also teach their avatar the Jerk Dance moves created by the New Boyz, get official limited-edition virtual goods, play exclusive New Boyz-themed games, hang out and socialize with other fans, enjoy in-world virtual concerts and participate in exclusive online events featuring the New Boyz.
About Warner Music Group
Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word. Warner Music International, a leading company in national and international repertoire, operates through numerous international affiliates and licensees in more than 50 countries. Warner Music Group also includes Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
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